In a quiet move, Apple has rebranded its subscription video on demand service, and well Apple TV+ is now called “Apple TV.”
The rebrand was quietly revealed in a press release for F1: The Movie, stating: “Apple TV+ is now simply Apple TV, with a vibrant new identity.”
While Apple didn’t offer any explanation for the rebrand, both its website and media resources continue to show the original Apple TV+ branding for now.
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